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Although the lighting industry market is hot, there are also a series of problems. There are a series of service problems and channel problems, such as selling, delivery and installation, which are unavoidable. From the 1990s, it took more than ten minutes for consumers to purchase bulk electrical products from door-to-door to sign-off. No matter which home appliance salesman, the deliveryman only needs to send the goods to the consumer's home. The consumer will be able to sign for it immediately. This kind of change in the times is based on the maturity of the home appliance industry. Consumers’ familiarity with products is the basis of trust. Second, the fierce competition in services has forced most home appliance stores to launch any product quality problems within 7 days. Realize the unconditional return policy.
In contrast to the current status of the lighting industry, there are similar phenomena in lighting, quality inspection, distribution, installation and after-sales. There are thousands of different types of lamps and lanterns in the lighting industry. The price difference between lamps of the same style and different brands is very obvious, and the quality is difficult to judge from the appearance. There is a clear difference in the appearance, which leads to the acquisition of higher profits in the lighting channel dealers. Well, consumers always expect to get high-quality and low-cost lamps, supporting quality inspection and market approval guide price system, resulting in confusion in the lighting market trading process; in addition, because the lamps are fragile, after distribution, installation and after-sales There are certain disputes. Overall, at least three of these issues are unavoidable:
It is not only the cost of the consumer but also the cost of the merchant. If online can achieve WYSIWYG, why do consumers have to go to the building materials market, which is full of water and sewage, to go through some unnecessary processes and forms? Why do merchants spend a lot of renovation costs in the market of inch-inch gold to find a product for the product? The biggest advantage of the traditional channel has also become his biggest disadvantage.
Traditional channel transactions are inefficient. In traditional physical stores, consumers will see through the repeated trials and touches. Compared with the technical content of major electrical products, the technical content of lighting products is basically in the children's version, from a technical point of view. It is said that consumers of lighting products are basically impossible to find quality problems. When the electricity products do not need to be tested and verified, the trials of lighting products belong to the form and process, and are self-consolation type. In Other words, if the trust base is sufficient, the process and form can be omitted, and the transaction efficiency of the channel can be improved.
Unable to protect the maximum benefit of consumers As an ordinary consumer, it is necessary to obtain the most convenient products under the premise of constant product quality; and it is unwilling to pay the cost with obvious differences; and hope that the service is guaranteed. Under the conditions of market economy, complete market competition will inevitably push mature products and industries to such a situation. Guided by consumer demand, companies are bound to provide cost-effective products and differentiate their competitive advantages through services.