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With the continuous increase in the weather of “fog and haze†around the world, the issue of environmental protection has further aroused people’s attention and attention. The motor vehicles that are incapable of ignoring the relationship with air pollution are the first to be bound by environmental protection policies and regulations. The introduction of the four emission standards for diesel vehicles has confirmed this conclusion. Under the dual pressure of rising oil prices and environmental protection, LNG trucks are a good way to save energy and reduce emissions in the heavy truck market. In 2013, FAW Jiefang, with a total sales volume of 188,000, had a great breakthrough in the natural gas market. The sales of natural gas products of 7,500 units increased the natural gas market share of FAW's liberation by 25%, of which the liberation of Qingdao contributed to the natural gas market. The important component. The liberation of Qingdao in the natural gas truck market has been very fruitful. Recently, the reporter interviewed relevant staff of FAW Liberation Qingdao to learn more about how Qingdao liberation has emerged as the protagonist in the natural gas truck market.
Sub-sectors overall layout to consolidate leading edge
In the field of truck applications, natural gas will be the main direction of new energy development in the future. How to promote the rapid development of the natural gas heavy truck industry and promote the sound growth of this blue ocean market has become an important issue for major car companies. The liberation of Qingdao also clearly defines the strategic goal of building a natural gas heavy truck gold industrial chain in the natural gas truck market.
Announcement is complete, development is comprehensive, with the most extensive product line in the country, fully meet the various needs of users to become a significant feature of natural gas products liberated by Qingdao. The staff of the FAW Liberation Qingdao Marketing Department said: Qingdao liberated natural gas products are very rich in strains and models. Almost all models of the various strains available in the market are basically librated by Qingdao.
Qingdao liberated natural gas products cover tractors 4*2, 6*2, 6*4; trucks 4*2, 6*2, 6*4, 8*4; dump trucks 6*4, 8*4 all models, Among these master carts, the layout of tractors, dump trucks, and trucks shows that the Qingdao Liberation has fully covered the market demand segments such as high-speed coal, long-distance express, heavy-duty transport, road transport, and intercity logistics. . The abundant product line has provided convenience for the user's choice. This is undoubtedly one of the important reasons for the liberation of natural gas products in Qingdao.
In addition to the overall layout of sub-strains, Qingdao liberation of the natural gas product quality very seriously. FAW Liberation Qingdao formed a research and development system based on FAW Technology Center and R&D Department of Qingqi Automobile and a comprehensive power supporting system based on Xichai, Weichai, and Yuchai; meanwhile, it signed a strategic cooperation agreement with Furui Equipment. , To build a world-class natural gas fuel supply system; and with Inner Mongolia Huayou, Shandong Kunlun, Xinao Energy and other energy companies to provide users with low-cost, high-quality natural gas fuel. Its leading products include the new V6*4380 horsepower tractors and the new Shunwei 4*2 port tractors, which are based on the inherent quality advantages of Qingdao's liberated natural gas products, highlighting its own competitive advantage of lightweighting and fuel economy.
Enhance service policy steady improvement in share <br> <br> FAW in 2013 launched the "moving service upgrade" campaign, the liberation of Qingdao natural gas truck market services to further strengthen the policy-related services on this basis, developed a number of services to the refinement Promote the development of the natural gas market. Qingdao liberation formulate long-term maintenance standards for each series of models: LNG highway vehicles 24 months/200,000 kilometers maximum warranty; LNG dump products follow the warranty standards for liberating non-road vehicles, the cylinder body press Car insurance standard implementation; and made from the date of the user's car purchase (in order to purchase a car invoice), within 45 days of the user's vehicle assembly purchased serious failure, affecting the normal use of the vehicle, to give the replacement assembly commitment.
The related personnel of Qingdao Liberation introduced that in addition to routine maintenance services, Qingdao Liberation will organize natural gas truck users to conduct trainings, aiming at the first-time users of natural gas trucks to teach them proper use of standards, as well as daily maintenance and simple fault self-tests. With maintenance. This caring service has won praise from many users.
In order not to allow money-making machines to stop, Qingdao’s liberation work on spare parts is meticulous and thoughtful. First of all, to ensure rapid response of maintenance, 24-hour emergency rescue service, 3 hours within 60 km, 6 hours within 200 km, and 12 hours in remote areas; 24-hour emergency adjustment service guarantee, 8 hours within the province, within the radiation area of ​​the spare parts center Hours, national supply in place within 72 hours. Secondly, further refine services and formulate forward-moving strategies. In areas with a certain number of natural gas trucks, prepare 10,000 yuan per unit for LNG products to move forward through reserves, and ensure the timeliness of repairs through the reserve of vulnerable spare parts. Perfecting the service policy and strengthening the implementation of the policy is always the fundamental guarantee for improving the market share of products.
Since July 1, 2013, the national IV emission standards have been gradually promoted and implemented, environmental management is imminent, and new energy vehicles have gradually been recognized by users. Natural gas trucks have become one of the important ways for heavy truck users to meet the requirements of policies and regulations. On the other hand, the continuous rise in the price of oil has made truckers more and more inclined to choose natural gas heavy trucks. The reporter learned from the user survey that many natural gas truck users chose to purchase natural gas trucks because of the pressure of rising diesel prices. Xu Jie, a natural gas truck user from Qingdao FAW Liberation Qingdao in Weiwei, said that he had been using diesel vehicles to run coal from Shanxi to Shijiazhuang. Because the oil was more expensive, he was not making money, so he replaced one of the Weiwei natural gas heavy trucks. According to Xu’s introduction, there are more local gas stations, and as the price of oil increases, more and more users use natural gas trucks around.
The objective factors of environmental protection pressure and the subjective considerations of the vital interests of users are all favorable to make natural gas heavy trucks a new growth point in the truck market. For 2014, the demand for natural gas products will reach 40,000 units, and FAW Liberation has set a sales target of 15,000 units, with a share of 37%, up 7%. The overall strategy of FAW Jiefang is that Dawei and Converse 10L products consolidate the market advantage; J6P13L focuses on the high-margin natural gas market to increase sales. Accelerate the expansion of natural gas product market and expand its leading edge. Qingdao Liberation is complementary to Changchun Base in terms of product variety and price, and the two parties will work together to deliver a more beautiful report card in this huge potential market for natural gas trucks in 2014.