Analysis on Development Opportunity and Challenge of Auto Brand Manufacturers

In January 2013, the monthly sales of Chinese passenger vehicles exceeded 1.7 million for the first time, reaching 1.7255 million units, an increase of 17.95% compared with the previous period and a year-on-year increase of 48.68%, both showing a rapid growth year-on-month and year-on-year.

In 2013, it is full of opportunities and challenges for self-owned car companies. On the one hand, environmental pollution and congestion caused by the development of the city have led to the introduction of automobile purchase restriction policies in first-tier cities such as Beishangguang and the domestic auto market growth rate of less than 10% for two consecutive years. At the same time, the second-tier and third-tier cities market. With rapid development, it has gradually become another main battlefield for car companies to compete;

On the other hand, the 18th National Congress of the People's Republic of China put forward the "urbanization" and "double income" plans, which allowed car companies to be optimistic about the market prospects after the full release of consumption power. In addition, the state has introduced a policy of tilting official vehicles to independent brands, and many local governments have In fact, increasing the proportion of self-owned brand car purchases has brought good news to the development of self-owned car brands.