After 2 months of registration and research review work, the first batch of Chinese automotive aftermarket credible brands were announced in Shanghai on March 30th, 2012. According to the certification process and certification standards, the application of the brand was investigated one by one. Eleven auto parts brands, including Philips, Federal-Mogul, Delphi, and eight other internationally-recognized parts and components companies, won the first batch of trusted brands in the Chinese automotive aftermarket.

During the investigation, the organizer received strong support from dealers, repair shops, insurance companies, auto parts city, 4S stores and other units, and also obtained valuable information, which laid a good foundation for the follow-up work. According to feedback from survey respondents, 98% of foreign brands received satisfactory satisfaction. In contrast, local parts brands performed poorly except for a few well-known companies. Therefore, the first batch of credible brands in the Chinese automotive aftermarket are mainly foreign-funded, and local companies still need to dedicate themselves to the after-market and win customers with quality.

As we all know, the future competition in the auto industry depends on the strength of the post-market. However, behind the unlimited business opportunities in the post-market, there is also a huge crisis hidden. The disorderly development of the automobile aftermarket over the years has led to the occurrence of counterfeit goods and bad money. According to research feedback, although the degree of recognition and satisfaction of foreign brands is high, counterfeiting is still very serious and it has caused great difficulties for the investigation. In order to make the survey results as fair and reasonable as possible, the organizer made full preparations to carry out professional knowledge training for the staff participating in the survey, and collected research information by using telephone and on-site investigations and other methods for various research channels. Investigate the process of investigation as far as possible to exclude the impact of counterfeiting on satisfaction and return rate, making the survey results fair and just.

China's post-car market credible brands will have significant implications for China's auto aftermarket, high-quality companies and ordinary consumers. First of all, it will greatly purify, upgrade, and standardize the market and boost the healthy and orderly development of the industry. Second, branded products of high-quality companies will no longer be subject to counterfeiting and counterfeiting, protecting corporate rights and interests, highlighting brand power, and will completely reverse bad money. Drive the vicious circle of currency and return to market harmony. Finally, the trusted brand will provide consumers with genuine understanding and search channels to prevent the purchase of counterfeit goods and protect the interests of consumers.

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