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At the end of 2003 and early 2004, BMW Brilliance did not introduce 325i and 318i into China. At the time of initial entry into the country, the BMW 3 Series did not receive its expected market return. Because of excessively high prices, it has seriously constrained its sales in the Chinese market, and its sales volume is far from the reputation of “the king of the world's middle-class carsâ€.
It was at this time that BMW Brilliance introduced the fifth-generation 3 Series in 2005 and launched the 320i and 325i models. In 2008, it introduced the BMW 3 Series. In order to reduce the entry threshold for domestic BMW, BMW Brilliance introduced the 318i in 2009. In 2010, BMW Brilliance introduced the 2011 BMW 3 Series again. It is the listing of the new 3 Series that has enabled BMW to steadily increase its sales in the Chinese market.
summary:
As a flagship sports luxury car, the BMW 3 Series really lives up to expectations. After 35 years, the BMW 3 Series has experienced five generations of evolution. Each generation of products will adapt to the market and improve the shape, space, interior and body weight, but the only change is its sporting qualities. It can be said that the BMW 3 Series has inherited the sports spirit of the BMW brand and continues to develop in the future. Source Che168)
BMW 3 Series in China: