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In the era of smart lighting, LEDs no longer appear in the form of products, but in the form of system solutions. We have a very deep technical accumulation in LED lighting, LED display, system integration, and system solutions are our strengths. This year, the smart lighting market is surging. On the one hand, many companies are rushing into the market or companies in other fields are rushing for food. On the other hand, smart technology and market penetration need to be accelerated. The trend is getting clearer and the situation is dilemma. The lighting companies are still full of confidence. Don't worry, everything is just beginning! The channel adopts online tree image and offline service. At present, Haier small housekeeper intelligent lighting has broken the platform limit and realized WeChat intelligence. Control, while working hard on the product development side, to minimize the marginal cost of product intelligence, to provide users with cost-effective smart products. For the channel layout of intelligent lighting, I think that we can develop a new smart life experience store channel, let users experience the real feeling brought by smart life in the channel store. A complete set of smart life solution providers that integrate smart lighting and smart home appliances will be the future development trend. Xiao Guanjia intelligent lighting is currently attracting investment across the country. We plan to build a smart living experience store in most parts of the country by 2017. Based on Haier U-home's smart home solution, users can feel the little housekeeper in the experience store. Intelligent lighting brings wisdom and comfort to life. At present, in the field of layout intelligence, some enterprises are moving towards intelligent lighting solutions, while others are moving towards intelligent lighting control systems. I think that smart lighting solutions are more inclined to the whole house integrated lighting solution provider, and intelligent lighting control system is more of a single product of intelligent lighting with intelligent control chip, the two discussions are slightly different, but they are all given Users provide a simple, intelligent and safe lighting environment. The future iterative direction of the small housekeeper's intelligent lighting is from the intelligent lighting to the intelligent lighting upgrade. In view of how enterprises should improve the penetration rate of smart lighting market, in my opinion, it is simply user-centered, adhering to Haier's concept of no interaction and no product, and production iteratively produces more intelligent lighting products that users like; Online tree image, offline service concept, establish user reputation, to improve the market share. In the later stage, we are optimistic about the penetration of intelligent lighting in commercial and civilian fields. Wang Yinghua, deputy general manager of Shanghai Sansi Electronics, we define smart lighting as: starting from the improvement of comfort, humanization and intelligence of lighting, LED lighting, information collection, information The integration of technologies such as transmission, information dissemination, data processing and control execution is supported by the combination of point and surface operations, and it is aimed at the future of smart homes, smart cities, smart societies and smart worlds. Therefore, think twice about the field of layout intelligence, aiming to provide users with a total solution. At present, the penetration rate of intelligent lighting products in the market is less than 10%, mainly applied to public lighting such as urban roads and parks. Sansi's smart street lights have been applied in more than 10 cities including Beijing, Shanghai, Shenzhen, Hongze, Jiangsu and Wuhu, Anhui. Among them, Jiangsu Hongze Project consists of more than 3,000 intelligent dimming LED street lights, more than 30 smart street lights and system platforms. It is currently the first large-scale smart street lighting system application project in China. Later, we are optimistic about the penetration of smart lighting in commercial and civilian applications. In the era of smart lighting, LEDs no longer appear in the form of products, but in the form of system solutions. We have a very deep technical accumulation in LED lighting, LED display, system integration, and system solutions are our strengths. In terms of market expansion, the strategy of Sansi is to deepen cooperation with old partners and actively seek new partners. The purpose and principle of all our cooperation is to make partners make money. Sansi will continue to focus on product and system development, providing LED smart lighting solutions that truly meet the needs of users. Adhere to the path of innovation, intelligence and differentiation First, the channel layout of the intelligent lighting market should be combined with the product characteristics of the company itself. Without suitable products, no matter how good the channels will be, it will not be able to be sold and promoted smoothly. The traditional channel of Guanya Lighting is the Shangchao channel, which is mainly based on table lamps. The Guanya home lighting market can bloom smoothly throughout the country. First, the products themselves have intelligent, innovative and differentiated styles. Second, we are also new and old channels in channel development. Both hands must be caught. Intelligent lighting solutions focus on solving specific lighting solutions for interior decoration for customers. In short, it is a solution service; intelligent lighting control system focuses on the research and development of lighting products themselves, narrowly speaking It is the research of lighting product software system, that is, the research and development of intelligent intelligent lighting control system, which is the provision of product technology. How to combine the two sciences is the strategic direction of Guanya intelligent lighting development. Guanya Lilai attaches great importance to technology research and development and product innovation, adheres to the innovative, intelligent and differentiated development path, and promotes the promotion of Guanya Lighting with innovation drive, with more mature, stable and advanced research technology for customers. Provide one-stop intelligent lighting solutions. 2017 will be a year of new technology explosion, especially smart lighting will usher in a new spring. I believe that the industry's smart lighting standards will be introduced one after another. With the growth of the domestic middle class, the opening of the national second-child policy, and the implementation of the National One Belt and One Road strategy, the demand for smart lighting fixtures in China and around the world will be blown out. For enterprises, not only need to seize the forefront of smart technology, but also urgently understand the market changes and the real product needs of consumers, while understanding the dynamics of the national and global markets, actively implement the introduction and exit strategies, and the advanced technology and The introduction of outstanding talents, the expansion of overseas markets will go out, and at the same time adhere to the innovation-driven as the strong enterprise. Grasping customer needs and intelligent real-purpose intelligent lighting based on technologies such as automation control, IoT information technology, sensors and application technologies, and new high-efficiency electric light source applications, energy saving, simplified operation, improved environmental comfort, and efficient and reasonable lighting configuration purpose. In recent years, smart lighting has developed rapidly, but the reasons for the relatively lagging smart lighting market are: 1. Many manufacturers lack a correct understanding of smart lighting, thinking that Zigbee, Bluetooth, WiFi modules are embedded in single-item lights, plus mobile APP control Claiming to be a smart light, but not the original switch; 2, some manufacturers push smart items, lack of systematic thinking, because intelligent lighting is composed of many different types, different forms of lamps and light sources, according to the use of scenarios, synergy Work is a unified configuration of the lighting, and based on the design of the single product is difficult to achieve intelligent lighting configuration; 3, the intelligent lighting source is mainly LED, the domestic LED industry has grown wildly in the past few years, creating a large number of imitation, Regardless of the quality, the pursuit of low-cost cottage manufacturers, affecting the reputation of intelligent lighting products in the market. 4. The research and development of intelligent lighting requires a large amount of scientific and technical personnel, capital and equipment. Therefore, the product cost is relatively high. However, the current intelligent lighting environment is not mature. Often, low-cost competition leads to strong manufacturers' expectations and investment in the market. Constrained the accelerated development of products and markets. 2017 is coming soon. As a professional manufacturer of intelligent lighting, we should focus on R&D and innovation, grasp the needs of customers, grasp the true purpose of intelligence, and develop more innovative intelligent lighting products. Xingmeican relies on the R&D production capacity and product category of high-end art lamps for many years, and has long been familiar with the craftsmanship and artistic modeling of lamps. At the same time, it has continuously invested in intelligent control and smart home system technology, especially the followme smart products have been Full listing. At present, Xingmeican intelligent lighting Bluetooth control system will harmoniously complement and complement other devices of smart home system in the home environment, and form a complete set of smart home solutions with smart home systems to create a safe, reliable, comfortable and healthy home for customers. . Enterprises will open the market faster with the help of the original channels. Intelligent lighting will impose certain requirements on the market, and the cost of developing new channels will be higher. The control of intelligent systems is often a relatively high-end project, and the customer types are relatively high-end. The operational requirements for the local market will be relatively high, and most enterprises cannot cut through. With the original channels, the market will be opened more quickly. Of course, the cost performance requirements for smart products will be higher. Shaokun has gone through both routes. The conclusion is that the latter model is more suitable for the market. Shaokun has more outlets to sell products. The pressure of using the original channels will not be too great. The characteristics of the products determine the market. Going. For Shaokun, smart products should make more consumers experience lighting more conveniently, and should not be too complicated. For this reason, Shaokun strives for convenience and simplicity in product research and development. Intelligent lighting solutions and intelligent lighting control systems are not the same concept. The former is a customized solution, which solves the problem from the customer's point of view; the intelligent lighting control system is the enterprise to develop its own system and apply it to the customer's products. Many details need to be continuously improved, and finally return to the former one. Program. In the future, the development direction of intelligent lighting is personalized and customized. Just like the introduction of 3D printing technology, the market demand will be diversified. But intelligent lighting solutions are the ultimate direction for the development of intelligent lighting, and all development directions will end in the same way. In 2017, companies need to be more precise in product development and cost control. The overall capacity of the intelligent lighting market will not change much. Only civilians and cost-effective products will occupy more market share. The introduction of new products is technological innovation, and technological innovation can promote the market better and faster. Accept smart products. In the future, the development of smart homes will be faster and faster. In 2016, the first year of smart lighting, the domestic lighting companies will be wise and intelligent. I often visit the lighting market in various places. I see the company's smart advertising advertisements from time to time in retail terminals. Some stores also have smart experience zones, and some large-scale smart lighting flagship stores, but when I am with the terminal sales staff and When shopping guides talk about smart lighting, they generally don't understand the performance of smart lighting products. They only demonstrate simple dimming and remote control functions for consumers, ignoring the smart control and settings of mobile phones. Shopping guides are not professionally set up and skilled in application, which leads consumers to be unsure about smart functions and are reluctant to purchase smart products with a slightly higher price. At the consumer level, as long as there are lighting products such as dimming color and Bluetooth audio, it is called smart products, and the lighting manufacturers are making great efforts to develop and produce intelligent humanized functions, because consumers do not know, will not Reasons for use and so on have not been well promoted. As far as I know, the proportion of smart lighting products in current shipments is only about 10%. With the popularization of smart terminal devices, the trend of smart homes in the future will become faster and faster. How to make lighting products occupy a place in the intelligent wave is a problem that every lighting person should think about. I think that intelligence is actually about letting people communicate with devices and making them more convenient, simpler and more comfortable for users. Looking forward to 2017, the popularization and promotion of smart lighting products has a long way to go. It also requires the majority of manufacturers to continue technological innovation at the source. With the in-depth trend of intelligent people, smart lighting will surely flourish in spring. The intelligent lighting products launched by Starlight Lighting provide consumers with a good experience in a simple and practical way. At present, the intelligent lighting experience hall is used as a terminal display form in the market, which has made a slight effort for the development of intelligent lighting. The majority of young consumers are welcome. The smart market needs many companies to work together in the smart lighting market promotion in the past few years. We have encountered various problems, but the factors that are most plagued by accelerated development, I think there are the following: 1. Intelligence is not just needed: for consumers At this stage, there are lighting functions to meet the demand, or the product quality is better, but the quality of the good lighting has not been enjoyed, so there is no feeling, let alone smart lighting; 2, the price of intelligent lighting products is high : After the lighting products increase the intelligent function, the price of the product is greatly improved; 3. The smart products are all single items: the smart products are all single items, and it is difficult for customers to experience them because of one product. In view of how to carry out the channel layout of the intelligent lighting market, I believe that each company has its own resources and advantages. As long as it can make full use of its own resources and social resources to maximize benefits, it is the most appropriate. Our Guangyu Space is a newly-created intelligent lighting company. The company is a blank piece of paper. Therefore, the optical language space operates at the same time in multiple channels, including traditional lighting stores on the ground, online malls, decoration companies and engineering channels. Now in the field of layout intelligence, some companies are moving towards intelligent lighting solutions, while others are moving towards intelligent lighting control systems. I think these two directions are not the same. Personally, intelligent lighting solutions are more in line with future trends, because the essence of intelligent lighting is intelligent lighting, not intelligent control. In view of how enterprises can improve the market penetration rate of intelligent lighting, I believe that many companies can speed up the penetration of the intelligent lighting market by making a market, and no matter which company joins the industry, it is possible to have it in the future. Xintiandi.