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Since March 2011, Shaanxi Automobile's sales companies have made rapid progress in market orders. Daily orders exceeded one thousand units. As of March 17, 2011, monthly orders exceeded 10,000 units, setting a record high, and sales volume has soared. The share of the market has increased significantly and it shows strong competition.
After exceeding its annual sales target in 2010, Shaanxi Auto's sales company was not arrogant, mobilized from top to bottom, and quickly invested into sales in 2011. Shaanxi Automobile Sales Company held a marketing mobilization meeting to talk about the situation, set targets, and implement the plan. , Strictly rewarded and punished, implemented various policies, and through various skills training, employees were familiarized with product performance, selling points, mastered marketing skills, identified market highlights, targeted precision marketing, and laid the foundation for the rapid start of the market. . In order to stimulate the marketing passion of front-line employees, Shaanxi Automobile Sales Company has re-established and improved the “Sales Assessment Method for Sales Companies in 2011†and “Administrative Measures for Comprehensive Evaluation of Sales Company Departments in 2011â€. In the 2011 salary plan, we increased our efforts to provide front-line marketing employees, key positions, and key employees. We adopted the form of distribution based on fixed salary, graded ability, and performance-based awards to reasonably widen the income gap. At the same time, to strengthen the service functions of the offices of various departments of the department, the business contents of the department's various departments and offices in the evaluation methods of the headquarters in 2011 are evaluated quarterly by each office.
At the onset of the sales season, the various sales and marketing companies of Shaanxi Automobile Co., Ltd. closely focused on marketing. In order to listen to the true voice of the channel and investigate the true profitability of the channel, Shaanxi Automobile will provide the basis for the next step in formulating marketing strategies and enhancing the enthusiasm of the channel. Shaanxi Auto's sales company has launched a survey of dealers' questionnaires; With respect to brand loyalty, Shaanxi Automobile Sales Company timely launched customer satisfaction survey in the first half of 2011; in order to implement the service-based manufacturing business model of Shaanxi Auto, the theme of “Shaanxi Automobile Heavy Trucks, Enjoy Service Gifts†was launched. Shaanxi Steam Heavy Truck Co., Ltd. Spring Service Month. 
In order to accomplish the marketing goal, Shaanxi Automobile Sales Company's goal is decomposed into offices and dealers, and signing the contracting responsibility book to increase the reward and punishment assessment. The Shaanxi Automobile Sales Company leadership team leads the entire staff, full of passion, and is ready to start the market. Resources and spiritual preparations.
Shaanxi Automobile's sales company faces a gratifying market situation, and special requirements: In 2011, the market conditions, whether it is the macroeconomic situation or the specific characteristics of localities, must be hot in the first half of the year and tend to be stable in the second half of the year. In the first half of the year, the policies of the competing companies responded quickly, with greater intensity and market competition was more intense than in the first half of 2010. All employees hold the fight and grab the attitude to compete for the market, if you can not seize the first half, it is equivalent to give up the whole year. To this end, it is required that the local offices, especially the directors of the offices, must pay close attention to the market, pay attention to competition, and pay attention to the feedback of information. It is imperative that the office and the headquarters be linked together so that the headquarters can take measures in a timely manner; In terms of enthusiasm and initiative, we strengthened communication between offices, dealers, and headquarters. In case of difficulties, we must promptly contact the headquarters and take measures to resolve them. The office does not have the right to give up any orders. Facing the competitive situation when the sales season arrives, the office must fight, grab and win. Resolutely complete the marketing tasks in the first half of the year and lay a solid foundation for the completion of the annual tasks.