Interview with Luo Guangming: Entrepreneurship in the Dilemma

Luo Guangming was born in a farmer's family in Yongxing County, Jinggangshan City, Jiangxi Province. From the beginning of the fall, Luo was firmly connected with him. Yongxing is an old revolutionary base and is located in a remote mountainous region. The ancestral generation relied on the only land to eat and dine. It was a matter of poverty and poverty. After adding two younger siblings to his family, he started working with his parents to go up the mountain to farm.

The only food that can be obtained early and late in the year and collected all year round cannot satisfy the whole family. At the age of eight, Luo Guangming had reached the age of attending school. According to his family's situation, he could not afford a school at all. However, an illiterate mother still sent him to school and he hoped that he could read and go to college and walk out of this impoverished mountain village. The school is more than 10 miles away from home. Luo Guangming gets up in the day and helps her mother cook the pig food. After taking the food to school with a group of students, he will go to the ground for more than 10 miles. Father is doing farm work. Although it is a child to go to school, but from primary school to junior high school, Luo Guangming is accompanied by farm work most of the time, and his work has become his main business.

Unforgettable hunger and fatigue have always followed him. However, the hardships of subsistence did not overwhelm the family. Although poor, the mother was very happy. Sometimes, when Luo Guangming actually fell to the ground and actually did not want to get up, her mother always sang folk songs to him and envisioned him for the future. The mother's clear and happy, deeply infected him. Taking advantage of the distant mountains, he made his wish to his mother: He must be a good person, and he must make the family enjoy a good life!

The strong desire to change poverty brought Luo Guangming unlimited power. In 1990, Luo Guangming admitted to a key high school in the county with outstanding achievements. Luo Guangming took advantage of what he had learned and went to the Electrical Maintenance Department to help him when he was on vacation. He earned extravagance and finished high school in the county for three years. In 1993, he obtained Xiamen University with honors and read his favorite electrical engineering major.

From childhood, he cultivated a habit of handicrafts, and his love of electronic technology gave him a habit of being mentally active. In the four years he studied at Xiamen University, Luo Guangming found his own world. At this time, he, of course, has no clear goal for his direction of life, but his interest in electronic engineering technology has let him vaguely reach the dream. In college, he picked up scrap parts and assembled bicycles himself. Not only did he use them to give them to others, but his classmate's player and recorder were broken. He helped them repair. In 1997, when Luo Guangming graduated from Xiamen University, he not only scored excellent results, but also accumulated rich practical experience.

Change: Drive to save lives

After graduating from university, according to his own interests, Luo Guangming wanted to develop in his favorite field of electronic engineering technology. However, everything did not go as he wished. Many employers did not accept him. The pressure of survival forced Luo Guangming to make new changes. He must first find a job and seek career development. In May 1998, the well-known Yuehua Group of Xiamen City recruited middle management cadres. In the competition of nearly 1,000 people, Luo Guangming won the position of the middle manager of the group by virtue of his seriousness, rigor, and innovation. However, Luo Guangming was boring and boring when he moved the pressroom. His life was completely static and there was no activity.

Lost in the joy of creation, the dream can not find the wings of flying. In August 1999, Luo Guangming resigned from the winning job at Yuehua and returned to the ranks of thousands of wage earners.

Sometimes fate sometimes makes life jokes inappropriately. On the second day after Luo Guangming resigned, a disastrous event came to him: The father of his hometown in Jiangxi Province was diagnosed with liver cancer! When Luo Guangming rushed back to his hometown and found his weak father in the county hospital, he could not say anything. Because he had no money to be hospitalized in his hospital and his parents chose to go home to work on glass, Luo Guangming sent 1,000 yuan back to his parents every month. By relying on the money, his father could also have medicine to keep his life.

After living at home for three days, Luo Guangming set off on a journey back to Xiamen. In order to make money for his father's treatment, his brother who had not graduated from high school also worked with him to work in Xiamen.

When he left, he saved his savings at work and left it to his parents. He dared not tell his parents that he had quit his job, but he could not dare to look at his mother's anxiety. Sitting on the train back to Xiamen, Luo Guangming recalled his youthful vows and thought of the frailty of life. He could not help but silently shed tears.

What is needed most now is money. In order to earn money, Luo Guangming reduced the threshold for finding a job. He accepted all jobs that could be immediately taken to work. He found a shop assistant and worked part-time as a cafeteria waiter. Two jobs were dried down and there was a monthly income of over 2,000 yuan. In addition to spending his own life, he sent all the money back to his hometown.

In the past year, his father’s illness was under the influence of drugs. He did not inherit the deterioration, and he was not confused. What could have never imagined was that the younger brother who was working in a factory in Xiamen was suffering from the same illness as his father! Luo Guangming can't believe this is what happened to him. Apart from helplessness, he only has a hard time and he is very sad.

When his younger brother was sick, he dared not tell his parents that he had no money to stay in hospital. He had to rent a decent house in Xiamen and let his younger brother have a slightly better environment. Since then, Luo Guangming has become silent and quiet. He understands that his hard work can never change the fate of his family. Intoxicated with sorrow, Luo Guangming has a strong entrepreneurial impulse. He thought hard about the direction of entrepreneurship and looked for the goal of entrepreneurship. How much he wished, a certain inspiration and opportunity could bring business opportunities for himself.

Entrepreneurship: Not afraid of no money, I'm afraid I can’t think of it

At first, Luo Guangming chose to work as a salesperson in a supermarket shopping mall. He wanted to wait for the opportunity to mature and make another plan. Now, the pressure of responsibility has forced him to not even choose opportunities. At the mall, he was responsible for promoting shopping guides for small household appliance cabinets. Over time, he liked the job. Due to his interest in electrical products, he always showed a lot of patience when he introduced the product to his customers. As a result, his sales have skyrocketed. What's more, he got the joy of creating here. Whenever there is a new product, he has to study their functions. From the function and structure of the product, to the technology and cost of the product, he will have a clear picture. In addition to this, he will discover the insufficiency of their functions based on existing products, and then refine them in the mind according to their own ideas. Two years later, Luo Guangming developed a habit in the shopping mall: When he saw something, he wanted to change it and create it.

One day in June 2001, the occurrence of a small incident changed the fate of Luo Guangming again.

When this world war broke out, a customer came to buy a machine for fresh air sterilization. Luo Guangming recommended her now hot-selling ozone sterilizer. However, customers still want to have the function of filtering air to remove particulate dust. Luo Guangming recommended a separate air purifier for her, but she had bought too much of a machine to take home and was expensive. Finally, the customer has bought anything but regretted.

The customer walked away, but Luo Guangming had a head start. Some existing air purifiers and air sterilizers in shopping malls were just single products without comprehensive functions. If multiple functions were brought together, they could avoid customers. Having bought a variety of machines to place the inconvenience at home, but also reduce the cost, so that customers benefit. The idea was to let Luo Guangming get the dawn of his business, so he began to search for information and implement the idea.

Two-thirds of one's life is spent indoors, and most of the time spent at home. Because various factors in the indoor environment will act on the human body and follow the development of residential buildings in the air, more and more high-rise buildings have become more and more people have begun to face the indoor hygiene of residential buildings. To this end, experts have proposed sanitary standards for modern houses in terms of sunshine, daylighting, indoor cleanliness, micro-weather, and air freshness. As a result, home appliances with environmental protection have a broad market today, both at home and abroad. HEPA filter technology, negative oxygen ion, and ozone technology are widely used. After more than 30 years of application, the technology is very mature.

Luo Guangming brought these three technologies together and designed an air cleaner with multiple functions. Efficient HEPA filter can filter more than 99.9% of airborne dust particles, pollen, fine hair, locust carcasses, smoke, etc.; activated carbon, with strong adsorption and deodorizing function; 1.5 million negative oxygen per second Ions can enhance heart and lung function and improve human immunity. After air-dried ozone, it has higher purity and stronger sterilizing ability. If you use an air refresher for more than 3 hours per day, it will have a preventive effect on influenza, pneumonia, rhinitis, and asthma.

After product technology was perfected, Luo Guangming designed a humanized and unique prototype. With prototypes, Luo Guangming found several manufacturers in Xiamen that produce small household appliances. He hoped that they would cooperate with them. For several days, none of the manufacturers who were interested had contacted him. Luo Guangming's heart was firmly entrenched. The scene of worries finally surfaced after a week, and several manufacturers returned to him: If you are interested, you can pay us to produce for you, but we must not risk the risk of cooperation.

Luo Guangming had no choice but to find a way, searched out his friends, and then filtered all the businessmen he had dealt with in the brain. The last Hong Kong businessman who had a relationship with him jumped out. While the Yuehua Group was still doing hotel management, the Hong Kong businessman who surnamed Lin came to Xiamen to participate in the “9.8 Taiwan Trade Fair” and was sick. Luo Guangming organized the staff to help him with the exhibition. Afterwards, Mr. Lin was very impressed and left him with a hand stab. Although many years have passed, Luo Guangming still decided to give it a try.

Good luck began to come when the mountains were running out of water. It is no coincidence that it is a book. Mr. Lin was just in time to set up a Hong Kong Pepsi (Xiamen) branch in Xiamen to invest in commercial business. After meeting with Mr. Lin, Luo Guangming explained his situation and told him that his father and his brother had exhausted the disease at the same time. Sincerely, Xi Xilin can help him. Mr. Lin was certainly impressed by Luo Guangming's sincerity, but when he talked about business, he proposed to invest in products with market feedback. This undoubtedly gave Luo Guangming a setback. If the product did not produce output, how could it get feedback? In a hurry, Luo Guangming suddenly thought of the Internet. He proposed that he first put the product on Mr. Lin’s business network and ask him for advice.

A week later, several companies with products on the Internet that had broken Hong Kong and some companies in EU countries sent inquiries. A U.S. company also sent an e-mail to order 500 such machines. Although it was just an intentional business order, it brought with Mr. Lin cooperation with Luo Guangming. Next, after the products passed the inspection and certification of the China Center for Disease Control and Prevention and the Fujian Provincial Health and Epidemic Prevention Station, they finally started production.

Europe's 500 orders became their first business. This is a business that earned more than RMB 1 million. With a good start, Mr. Lin also kept his promise and signed a cooperation agreement with Luo Guangming.

Luo Guangming alone sat in his new office overnight. He has been burdened for many years.

In the early 1990s, air fresheners have formed cyclical consumption in developed countries such as the European Union and the United States, and the market is very mature. The business opportunities and information brought by the Internet, coupled with Mr. Lin’s many years of business experience, have made the sales of the products soar.

In the basic model of the air refresher, Luo Guangming has also developed ultrasonic humidifier series and ozone sterilization humidifier series. At that time, based on the HEPA filtration technology, aiming at SARS and some epidemic diseases, Luo Guangming also developed a Chinese herbal medicine sterilization net with the effect of fumigation and electromechanical heat. The unique floral fragrance can eliminate fatigue and relax nerves. In the fresh air, there is a unique medicinal health care effect. New products appeared in the foreign magazines on the Internet and were favored by foreign merchants.

In July 2003, the air cleaner series products have been certified. At present, the products are being patented in the United States. At the same time, while developing its business business, the company has turned its attention to the domestic market and has been recruiting agency agents throughout the country since July.

Green consumption and healthy consumption have become the subject of people's subsistence. Having a fresh and natural living space is what people need. Air fresheners, as environmentally friendly small household appliances, will win a huge market space at fair prices.

If you are not afraid of not having money, you are afraid of not being able to think of it. Just like Luo Guangming, if you take the first step, you will make a profit.