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He Yonghui, chairman of the Dongfeng Cummins Union, introduced that in 2003, Dongfeng Cummins set up a community charity commission to formulate relevant social welfare activities strategies and activities, and launched a regular public charity donation, mainly including telephone, mail, and field trips. About form. The donated party may decide on the content of the donation in advance according to the demand. The donator only needs to deliver the door at the scheduled time on the same day.
In recent years, the Dongfeng Cummins Community Communities Committee has continued to carry out a series of effective public welfare projects in the three core areas of education support, environmental protection, and helping the poor, to serve the community where Dongfeng Cummins is located, and to ensure that Dongfeng Cummins' business can enable the community to Benefiting, guiding the community to be a citizen with a sense of social responsibility, and advocating community members to contribute to the society.
The Dongfeng Cummins Community Charity Commission divided each donation field into several specific implementation projects. Education support is linked to local education and poverty alleviation departments, field visits are conducted to assisted schools, and needs are clearly defined.
Keep in touch with Baokang's students to help students understand their difficulties and help them. At the same time, the Dongfeng Cummins Community Communities Committee also organized face-to-face communication between employees and assisted students and organized Baokang students to visit the company.
“Clarifying the status and needs of donations is necessary, and it is often easy to inspire employees’ love. Some employees decisively decide how to donate, how much to donate, and what to donate when the field visits are conducted. The effect is very obvious. At the beginning of the school year, it helps to solve poor students. The tuition fee is more effective than donating some clothes to poor students.†He Yonghui, chairman of the Dongfeng Cummins Union, said that this was a charity donation. The donors received the items they desperately needed. The love items also found the places that needed them most. More sensible. In April 2009, the Dongfeng Cummins Community Charity Commission cooperated with the Chinese Donation Club to establish a library at Baokang Sanyuan Elementary School. In December 2009, it collaborated with World Vision to carry out “sports box†activities nationwide. These projects are typical examples of successful implementation of contracted donations. As a result, Dongfeng Cummins has already won the Cummins Global Challenge Award and the 2008 Hubei Province Charity Award - "The Most Caring Top Ten State-owned Enterprises" nomination award and other honors.
Establish a platform for communication and interaction between donors and recipients to understand the specific needs of donations, and ultimately determine the donated content, so that the flow of love to have a goal, to achieve the best use, avoid unnecessary gifts. Dongfeng Cummins Engine Co., Ltd. has implemented a "contract-based donation" new model. In recent years, it has donated 1.5 million yuan to social charity, and every donation has realized the maximization of value.